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Brand Guidelines

When using the Bee City Canada logo or artwork, please follow these brand guidelines

Bee City Canada

Our Logo

The Bee City Canada logo is an integral part of our brand. There are multiple variations of our logo to be used in different situations. Using the right variation within the guidelines mentioned in this section is important in order to provide a consistent brand experience.

Logo Variations

There are multiple versions of the Bee City Canada logo.

we have our 4 colour logo with black text, white text, an all black version and an all white version. Each version is available horizontally or vertically, with or without our tagline “Connecting People, Pollinators and Places”.

The versions with black text are meant for light backgrounds while the versions with white text are meant for dark backgrounds.

There should always be a minimum of 20px of padding around our logo.

Bee City Canada Logo

Logo On Background Images

If insufficient contrast exists in any given background, or when placing the logo over a “busy” background, put the logo in a black or white box and reduce the opacity (transparency). Ensure there’s a minimum of 20px padding on each side.

Our Colour Palette

Logo Colours

HEX: #E6168D

C: 3% M: 98% Y: 1% K: 0%

HEX: #FEC523

C: 0% M: 23% Y: 94% K: 0%

HEX: #231f20

C: 70% M: 67% Y: 64% K: 74%


PRINT: C: 0% M: 0% Y: 0% K: 0%

Accent Colors

HEX: #6DC583

C: 3% M: 98% Y: 1% K: 0%

HEX: #000000

C: 60% M: 60% Y: 60% K: 100%

Our Fonts

Bee City Canada Fonts

The Bee City Canada logo is created using the fonts “Advent Pro Regular” and “Advent Pro Medium” from the Advent Pro font family.

The words Bee and City are capitalized, while CANADA is written in all caps. The Advent Pro Medium weight should be used unless the logo is being represented very small in which case the Regular weight can be used.

Advent Pro font

Used for Bee City Canada logo.

Open Sans font

Used for text on advertising creative and when typing our url, beecitycanada.org.