Home > About Pollinators

Brand Guidelines

When using the Bee City Canada logo or artwork, please follow these brand guidelines

Bee City Canada

Our Logo

PNG Logo Package (WEB)

Format, transparent .png files.

Contains all horizontal and vertical logos, with and without taglines.

SVG options.


Logo Variations

There are 4 versions of the Bee City Canada logo.

Black textwhite textall black or all white. Each version is available horizontally or vertically, with or without our tagline “Connecting People, Pollinators and Places”.

The versions with black text are meant for light backgrounds while the versions with white text are meant for dark backgrounds.

There should always be a minimum of 20px of padding around our logo.



Generally speaking:

  • Never stretch, condense or otherwise morph the logo.
  • Never redraw the logo, adjust the letter spacing or recreate it with different fonts.
  • Never add additional elements, such as shadows, highlights or borders.
  • Never alter the colours.
Canadian Pollinators

Our Colours

Web: #E6168D
Print: C: 3% M: 98% Y: 1% K: 0%
Web: #F7C934

Print: C: 3% M: 19% Y: 90% K: 0%

Web: #000000

Print: C: 75% M: 68% Y: 67% K: 70%


Print: C: 0% M: 0% Y: 0% K: 0%

Accent Colors

Web: #81BF42


Print: C: 55% M: 2% Y: 100% K: 0%

Web: #231F20


Print: C: 70% M: 68% Y: 64% K: 74%

Canadian Pollinators

Bee City Canada Fonts

The Bee City Canada logo is created using the fonts “Advent Pro Regular” and “Advent Pro Medium” from the Advent Pro font family.

The words Bee and City are capitalized, while CANADA is written in all caps. The Advent Pro Medium weight should be used unless the logo is being represented very small in which case the Regular weight can be used.

Advent Pro font used for Bee City Canada logo.

Open Sans font used for text on advertising creative and when typing our url, beecitycanada.org.